A new addition announced this week brings the total number of Michigan online casinos to sixteen. It's exciting news from a state that loves our best sports betting sites.

In a , American gaming company Caesars Entertainment announced the launch of Horseshoe Online Casino. The real money online casino platform is exclusively available to players in Michigan, but the company is planning further launches in states where Caesars Digital already operates, including the PA online casino, NJ online casino, and WV online casino markets.

Building on the legendary Horseshoe brand, which dates back to 1951, the online platform offers a range of high-limit slots, linked progressive jackpots, poker and roulette variations, and private live dealer tables. The casino also boasts a bespoke bonus engine, providing customizable promotions tailored to player preferences and integration into the Caesars Rewards program.

“This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands,” said Matt Sunderland, Senior VP and Chief iGaming Officer at Caesars Digital. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino.”

Horseshoe Online Casino enhances Caesars Entertainment’s digital gaming portfolio, joining platforms like Caesars Sportsbook & Casino, Caesars Palace Online Casino, Tropicana Online Casino, Harrah’s Online Casino, and WSOP.COM. Michigan players aged 21 and above can access the new casino via the website horseshoeonlinecasino.com or the Horseshoe Online Casino app, which is available for download on Android and iOS devices. 

The power of partnerships

The Michigan launch was made possible through Caesars’ partnership with the Sault Ste. Marie Tribe of Chippewa Indians, which was forged earlier this year after Caesars acquired WynnBET’s Michigan iGaming operations. The deal was successfully completed in June, at which point Caesars said a new online casino would be coming to the Great Lakes State during the second half of 2024.

The platform is also built on partnerships with leading software providers, which are offering Michigan players exclusive Horseshoe-branded games. Available titles include Horseshoe Rising Rewards by Games Global, Horseshoe Slick Riches LuckyTap by Design Works Gaming, 2x3x Horseshoe from AGS, and Horseshoe 3 Coin Cowboy by Bragg Gaming.

Caesars in Michigan

While Caesars Entertainment operates over 50 properties across the US, none are located in Michigan. The Caesars Palace Online Casino launched in Aug. 2023, debuting in Michigan, New Jersey, Pennsylvania, West Virginia, and a Canada online casino in the Ontario online casino market. Gamblers in the Great Lake State also have access to the Caesars Sportsbook at retail betting locations and online and can take advantage of Caesars Palace promo codes.

Last month, Caesars became the official sports betting partner of the NFL’s Detroit Lions. As part of this partnership, branding for Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino will be featured at Ford Field, the Lions’ home stadium. Caesars Digital president Eric Hession commented at the time:

“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”